McDonald’s Maroc, Raïbi Jamila, Merendina… Moroccan brands love to rap

Rappers have become highly coveted ambassadors for major brands in Morocco. Here is the story of their conquest of the advertising world. Rap on prime time on a public channel? An advertiser is astounded upon discovering Jam Show, the new talent show that started airing on May 7th on 2M, dedicated to showcasing emerging Moroccan...

McDonald’s Maroc, Raïbi Jamila, Merendina… Moroccan brands love to rap
   telquel.ma
Rappers have become highly coveted ambassadors for major brands in Morocco. Here is the story of their conquest of the advertising world. Rap on prime time on a public channel? An advertiser is astounded upon discovering Jam Show, the new talent show that started airing on May 7th on 2M, dedicated to showcasing emerging Moroccan...
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